PLUS INSIGHT goes beyond sales & inventory. See where visitors go, what catches their eye, and what they almost buy.
Identify missed opportunities and optimize your store layout based on real customer behavior.
Don't guess why your store's underperforming – know exactly where to improve and make data-driven decisions.
Unlike footfall analytics, PLUS INSIGHT captures real customer interactions.
Analyze where customers linger, what products attract them, and how they navigate your store layout.
PLUS INSIGHT delves deeper than just sales figures. It analyzes real customer behavior, revealing valuable insights about how people navigate your store. This includes:
Understand how customers move through your space, identifying areas
with high foot traffic and potential bottlenecks.
See where customers linger (dwell points) and what areas capture their attention (gaze points). This helps identify areas for product promotion
or display optimization.
Analyze which products customers pick up and examine (pick points).
Identify potential missed sales opportunities or areas where product placement can be improved.
PLUS INSIGHT goes beyond just understanding customer movement; it helps you optimize the entire customer journey. Here's how:
Identify where customers drop off in the buying process (visit to stay, gaze to pick). This helps you understand which areas need improvement to convert visitors into paying customers.
Analyze which products customers pick up and examine(pick points). Identify potential missed sales opportunitiesor areas where product placement can be improved.
While removing Personally Identifiable Information (PII), the Anonymizer preserves data quality that is equivalent to the original. Once data is anonymized, it becomes invisible to the human eye but visible to the AI, allowing users to train actual ML models while ensuring individual privacy.The most significant difference only the Anonymizer brings is the fact that it develops machine learning models without using the original data.
The fact that PLUS INSIGHT enables multiple tracking through multiple cameras makes it unique and beneficial. Our technology is able to recognize and process multiple cameras at once based on anonymized AI, tracking continuously in large square areas without section division of footage.Moreover, all collected data is expressed through a web-based customized dashboard that is optimized for customer usage and fast response speed.
It differs according to the site, camera, or type of analysis required.Contact our sales team for more information.
No, our solution is not restricted to certain industries. PLUS INSIGHT can be deployed to both indoor and outdoor places, such as construction sites and many more!
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